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Rosso di Montalcino – the regulations are to remain unchanged

ROSSO DI MONTALCINO THE REGULATIONS ARE TO REMAIN UNCHANGED

Montalcino 7th September 2011 – The assembly of producers congregated in the Consorzio del Brunello di Montalcino met this afternoon and rejected the proposal to modify the regulations of the DOC Rosso di Montalcino.

As was underlined by President Ezio Rivella “it has been a much debated and belaboured decision that shows the strong involvement of the producers united by the Consorzio leaving intact the distinctiveness and the value of this extremely high profile international DOC. The modification of the regulations was among the points to be explored according to the mandate of the new Board that is however carrying out a significant marketing project – known as Montalcino 2015 – to anticipate the effects of the changes in international markets projecting us into the coming years”.

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